BillLowenSquareBillCrankbait

Ima Square Bill crankbaits are the product of Bassmaster Elite pro-Bill Lowen and the Japanese lure engineers at Ima getting together to create the ultimate square bill. The beauty of the ima Square Bill is it’s really three or four baits in one. While some other square bills are good burned, others are at their best when they’re waked or twitched, some do well deflecting off cover while others are best in open water, the ima Square Bill can match each attribute and talent, with no weakness. The best thing about this bait is the ability to go shallow and crash cover as hard as you can. On a straight medium retrieve, it wobbles and will want to hunt meaning it tracks left or right and works itself back to the center triggering bites. The Ima Square bill also runs a little shallower than most square bills, staying at 1-3 feet depending on your line size.

Length: 2.25 inch

Weight: 3/8 oz