Vermouth,NonVintageSweetWine

Sans

This rare Montanaro Bianco Vermouth is a fine example of Piedmontese craftsmanship from the late 1970s. Presented in an elegant brown glass bottle with a striking black-and-gold label, it reflects Montanaro’s reputation for combining tradition with sophistication. The artwork, featuring a vivid figure in red, gives the bottle a theatrical character—perfectly in keeping with the Italian aperitivo culture of its era.

The Bianco style of vermouth is typically softer and more aromatic than the classic rosso, offering a lighter golden hue in the glass. Expect notes of citrus peel, chamomile, vanilla, and alpine herbs, with a delicate sweetness balanced by gentle bitterness. This makes it both highly enjoyable as an aperitif served over ice with a twist of lemon, and an excellent mixing vermouth for cocktails of the time, such as a Bianco Negroni or a simple spritz.

Montanaro, founded in Alba in 1885, was one of the earliest producers to commercialise vermouth di Torino, and their bottlings from this era are highly regarded for their precision and elegance. This Bianco captures that philosophy—refined, balanced, and designed to appeal to an audience increasingly interested in sophistication and international flair during Italy’s economic boom years.

For today’s collectors, this bottle stands as a fascinating relic of 1970s Italian aperitivo culture. Both rare and stylish, it represents not just a vermouth, but the golden age of Piedmontese distilling.